Top Event Industry Trends In 2017

“The only constant is change” said one wise Greek philosopher, and that’s especially true in the meetings and events industry. Rapid changes in technology and a rise in attendee demands can leave event professionals

Attendee Personas 101

One size fits all may work for hats, but it won’t work for events. Attendees expect event content - and its marketing – to address their specific needs and challenges. They won’t take the time to sift through

Creative Sponsorships To Increase Event Revenue

Event professionals know all too well the pressure to increase revenue each year. Budgets get tighter, costs are cut and yet the attendee experience is expected to improve - and so is attendance! So how do organizers

Growing Your Trade Show

Good news for trade show organizers:  According to a recent Attendee Acquisition Benchmarks and Trends Study1, 66% of organizations are expecting increased attendance in 2017. So while this optimistic outlook is


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