Attendee Personas 101

One size fits all may work for hats, but it won’t work for events. Attendees expect event content - and its marketing – to address their specific needs and challenges. They won’t take the time to sift through

Creative Sponsorships To Increase Event Revenue

Event professionals know all too well the pressure to increase revenue each year. Budgets get tighter, costs are cut and yet the attendee experience is expected to improve - and so is attendance! So how do organizers

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