Registration Pathways: Eliminating the Guesswork

Taking a trip these days requires little guesswork. Simply enter a destination into Waze or Google Maps and you’re on your way! The steps to get to your destination are pre-determined and the app chooses the ‘best

Attendee Personas 101

One size fits all may work for hats, but it won’t work for events. Attendees expect event content - and its marketing – to address their specific needs and challenges. They won’t take the time to sift through

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