Taking a trip these days requires little guesswork. Simply enter a destination into Waze or Google Maps and you’re on your way! The steps to get to your destination are pre-determined and the app chooses the ‘best route’ possible given current traffic conditions and other variables. This gives you the wonderful experience of getting exactly where you want to go without any detours or unwanted pit stops!
Now, imagine if online event registration were as smooth as this.
It IS possible with accurate attendee personas and registration pathways.