Expo Logic Blog

5 Event Marketing Tools in Your Online Community that Increase Registrations

Posted by Katie Baker

September 22, 2017

With so many tools available, deciding where and how to market your event can be daunting. Which channels will see the most return? What tactics will bring in the most new registrations?

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Topics: Event Registration, Expo Logic, Event Planning, Online Event Registration, Event Marketing, Event Management, Increase Attendance, Trade show, Increasing Event Attendance, Event Revenue, Conference Marketing, On-Site Registration, Increase Event Revenue, Higher Logic, Trade Show Marketing, Conference ideas, Event Ideas, Event Technology

Growing Your Event Attendance with Affiliate Marketing

Posted by Kate Dodd

September 15, 2017

Ever wonder how some shows garner more and more attendees each year? It seems like such a feat to make a modest increase in attendance let alone a huge jump in attendees.

So how do they do they do it?

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Topics: Event Registration, Expo Logic News, Expo Logic, Event Planning, EXPOBrander, Online Event Registration, Event Marketing, Event Management, Increase Attendance, Trade show, Increasing Event Attendance, Event Revenue, On-Site Registration, Increase Event Revenue, Conference ideas, Event Ideas, Event Technology

8 Ways to Boost Trade Show EVENT Revenue

Posted by Katie Baker

August 29, 2017

Is your event stagnating, both in terms of attendance and revenue growth?  It might be time to mix things up.

Event organizers know that the ultimate measure of their event’s success – the number that every boss, board, or big wig cares about – is revenue.  Events and trade shows require significant up-front investments, so maximizing ROI is critical to ensuring your event will be in the black – and that your key stakeholders won’t be seeing red!

Here are 8 ways you can maximize your show’s revenue and keep your event financially healthy:

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Topics: Event Registration, Expo Logic News, Expo Logic, Event Planning, Event Marketing, Event Management, Event Promotion, Trade show, Increasing Event Attendance, Event Revenue, Increase Event Revenue, Conference ideas, Event Ideas

Top Event Industry Trends In 2017

Posted by Kate Dodd

March 27, 2017

“The only constant is change” said one wise Greek philosopher, and that’s especially true in the meetings and events industry. Rapid changes in technology and a rise in attendee demands can leave event professionals scratching their collective heads as to how to sift through all the noise.

With all that’s changing in events, how do you know what trends to really pay attention to?

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Topics: Event Registration, Expo Logic News, Expo Logic, Event Planning, Event Management, Trade show, Growing Your Trade Show, Increasing Event Attendance, Conference Sponsorships, Event Revenue, Event Industry Trends

Attendee Personas 101

Posted by Kate Dodd

March 20, 2017

One size fits all may work for hats, but it won’t work for events. Attendees expect event content - and its marketing – to address their specific needs and challenges. They won’t take the time to sift through generalized marketing to find what they’re after, and they’ll likely skip your event entirely if it doesn’t resonate.

So how do you speak their language, address their pain points and pique their interest?

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Topics: Conference Planning Tips, Convention Planning Tips, Event Registration, Expo Logic, Event Planning, Trade show, Growing Your Trade Show, Increasing Event Attendance, Sponsorships, ExpressPass, Conference Sponsorships, Event Revenue, Attendee Personas, Conference Marketing, Buyer Persona

Creative Sponsorships To Increase Event Revenue

Posted by Kate Dodd

March 20, 2017

Event professionals know all too well the pressure to increase revenue each year. Budgets get tighter, costs are cut and yet the attendee experience is expected to improve - and so is attendance!

So how do organizers balance this list of competing priorities while still increasing event revenue?

One solution is to find additional revenue where no one is looking.

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Topics: Conference Planning Tips, Convention Planning Tips, Event Registration, Expo Logic News, Expo Logic, Event Planning, Trade show, Growing Your Trade Show, Increasing Event Attendance, Sponsorships, ExpressPass, Conference Sponsorships, Event Revenue

Growing Your Trade Show

Posted by Kate Dodd

March 13, 2017

Good news for trade show organizers:  According to a recent Attendee Acquisition Benchmarks and Trends Study1, 66% of organizations are expecting increased attendance in 2017.

So while this optimistic outlook is encouraging, how should you go about getting your share of this increased attendance? In other words, how do you grow your trade show?

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Topics: Conference Planning Tips, Convention Planning Tips, Event Registration, Expo Logic News, Expo Logic, Event Planning, Session Planning, Event Meeting Tool, Crowdsourcing, Event Content, Trade show, Growing Your Trade Show, Increasing Event Attendance

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