Expo Logic Blog

Make Event Badges Work for You with Badge Advertising

Posted by Katie Baker

September 28, 2017

Attendees wear badges from the start of your conference to the end, being seen by just about everyone. So why not earn a little extra revenue from this visibility?

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Topics: Event Registration, Badge Printing, Expo Logic, Event Planning, Event Marketing, Event Management, Online Registration, Trade show, Event Revenue, Conference Marketing, On-Site Registration, Increase Event Revenue, Trade Show Marketing, Event badge, Conference ideas, Event Ideas, Event Technology

5 Event Marketing Tools in Your Online Community that Increase Registrations

Posted by Katie Baker

September 22, 2017

With so many tools available, deciding where and how to market your event can be daunting. Which channels will see the most return? What tactics will bring in the most new registrations?

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Topics: Event Registration, Expo Logic, Event Planning, Online Event Registration, Event Marketing, Event Management, Increase Attendance, Trade show, Increasing Event Attendance, Event Revenue, Conference Marketing, On-Site Registration, Increase Event Revenue, Higher Logic, Trade Show Marketing, Conference ideas, Event Ideas, Event Technology

Growing Your Event Attendance with Affiliate Marketing

Posted by Kate Dodd

September 15, 2017

Ever wonder how some shows garner more and more attendees each year? It seems like such a feat to make a modest increase in attendance let alone a huge jump in attendees.

So how do they do they do it?

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Topics: Event Registration, Expo Logic News, Expo Logic, Event Planning, EXPOBrander, Online Event Registration, Event Marketing, Event Management, Increase Attendance, Trade show, Increasing Event Attendance, Event Revenue, On-Site Registration, Increase Event Revenue, Conference ideas, Event Ideas, Event Technology

8 Ways to Boost Trade Show EVENT Revenue

Posted by Katie Baker

August 29, 2017

Is your event stagnating, both in terms of attendance and revenue growth?  It might be time to mix things up.

Event organizers know that the ultimate measure of their event’s success – the number that every boss, board, or big wig cares about – is revenue.  Events and trade shows require significant up-front investments, so maximizing ROI is critical to ensuring your event will be in the black – and that your key stakeholders won’t be seeing red!

Here are 8 ways you can maximize your show’s revenue and keep your event financially healthy:

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Topics: Event Registration, Expo Logic News, Expo Logic, Event Planning, Event Marketing, Event Management, Event Promotion, Trade show, Increasing Event Attendance, Event Revenue, Increase Event Revenue, Conference ideas, Event Ideas

How to Catalyze Your Entire Association to Impact Event Revenue

Posted by Kate Dodd

July 03, 2017

Is your association getting ready for a big event right now? Head on over to your event team’s desks. I’ll wait.

You there? Ok – see the crazed look in their eyes? The un-brushed hair and seven o’clock (yes, seven) shadows? That is, if you can get to them through the piles of event décor, signage and collateral. How are their thumbs? Their voice? Texting, emailing and calling so many vendors and partners and speakers in a day does take its toll…

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Topics: Conference Planning Tips, Event Registration, Expo Logic, Event Planning, Online Event Registration, Event Marketing, Event Management, Increase Attendance, Online Registration, Conference Marketing, On-Site Registration, Increase Event Revenue, Event Success, Successful Event, Event Goals, Association Event

Event Budget Busters and How to Beat Them

Posted by Kate Dodd

May 01, 2017

Yogi Berra once said, “If you don’t know where you are going, you’ll end up someplace else.”  This is especially true when budgeting for your event.  Without a carefully thought-out budget, your expenses could go in a direction you don’t want to go.

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Topics: Expo Logic News, Expo Logic, Online Event Registration, Event Management, Online Registration, Conference Budget, Increase Event Revenue, Event Budgeting, Event Budget

Registration Pathways: Eliminating the Guesswork

Posted by Kate Dodd

May 01, 2017

Taking a trip these days requires little guesswork. Simply enter a destination into Waze or Google Maps and you’re on your way! The steps to get to your destination are pre-determined and the app chooses the ‘best route’ possible given current traffic conditions and other variables. This gives you the wonderful experience of getting exactly where you want to go without any detours or unwanted pit stops!

Now, imagine if online event registration were as smooth as this.

It IS possible with accurate attendee personas and registration pathways.

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Topics: Expo Logic News, Expo Logic, Online Event Registration, Event Management, Online Registration, Attendee Personas, registration pathway, Increase Event Revenue

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