Expo Logic Blog

Using Big Data to Improve Your Event

Posted by Kate Dodd

August 07, 2017

Big Data is a big deal these days, but what does it have to do with event planning?  As a show organizer, you can leverage your event’s big data -  everything from attendee demographics to session attendance behavior – to glean valuable insights than can help you market more intelligently, create a better experience for attendees, and ultimately, improve your event business.  So what is your event’s “big data” and where can you find it?

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Topics: Event Registration, Expo Logic, Event Planning, Online Event Registration, Event Management, Session Tracking, RFID, On-Site Registration, Assocation Conference, Conference Reception, Big Data, Attendee Tracking, Beacon, NFC, Improve Event, Event Data

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