Expo Logic Blog

Top Event Industry Trends In 2017

Posted by Kate Dodd

Mar 27, 2017 4:05:27 PM

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“The only constant is change” said one wise Greek philosopher, and that’s especially true in the meetings and events industry. Rapid changes in technology and a rise in attendee demands can leave event professionals scratching their collective heads as to how to sift through all the noise.

With all that’s changing in events, how do you know what trends to really pay attention to?

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Topics: Event Registration, Expo Logic News, Expo Logic, Event Planning, Event Management, Trade show, Growing Your Trade Show, Increasing Event Attendance, Conference Sponsorships, Event Revenue, Event Industry Trends

Attendee Personas 101

Posted by Kate Dodd

Mar 20, 2017 10:36:38 AM

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One size fits all may work for hats, but it won’t work for events. Attendees expect event content - and its marketing – to address their specific needs and challenges. They won’t take the time to sift through generalized marketing to find what they’re after, and they’ll likely skip your event entirely if it doesn’t resonate.

So how do you speak their language, address their pain points and pique their interest?

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Topics: Conference Planning Tips, Convention Planning Tips, Event Registration, Expo Logic, Event Planning, Trade show, Growing Your Trade Show, Increasing Event Attendance, Sponsorships, ExpressPass, Conference Sponsorships, Event Revenue, Attendee Personas, Conference Marketing, Buyer Persona

Creative Sponsorships To Increase Event Revenue

Posted by Kate Dodd

Mar 20, 2017 9:33:56 AM

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Event professionals know all too well the pressure to increase revenue each year. Budgets get tighter, costs are cut and yet the attendee experience is expected to improve - and so is attendance!

So how do organizers balance this list of competing priorities while still increasing event revenue?

One solution is to find additional revenue where no one is looking.

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Topics: Conference Planning Tips, Convention Planning Tips, Event Registration, Expo Logic News, Expo Logic, Event Planning, Trade show, Growing Your Trade Show, Increasing Event Attendance, Sponsorships, ExpressPass, Conference Sponsorships, Event Revenue

Growing Your Trade Show

Posted by Kate Dodd

Mar 13, 2017 10:23:49 AM

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Good news for trade show organizers:  According to a recent Attendee Acquisition Benchmarks and Trends Study1, 66% of organizations are expecting increased attendance in 2017.

So while this optimistic outlook is encouraging, how should you go about getting your share of this increased attendance? In other words, how do you grow your trade show?

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Topics: Conference Planning Tips, Convention Planning Tips, Event Registration, Expo Logic News, Expo Logic, Event Planning, Session Planning, Event Meeting Tool, Crowdsourcing, Event Content, Trade show, Growing Your Trade Show, Increasing Event Attendance

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