Expo Logic Blog

5 Ways to Promote Your Event to Create Sizzle and Buzz

Posted by Kate Dodd

May 30, 2017

Let’s be blunt: marketing can make or break an event.  Effective attendee marketing gets butts in seats – and the right butts – which can drive revenue, create buzz, and in all cases, makes exhibitors happy. So how do you get the word out to new and returning attendees? How do you communicate value to exhibitors?  Luckily, you have a secret weapon: technology.

Let’s look at 5 ways you can promote your event digitally to get the results you’re after.

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Topics: Conference Planning Tips, Expo Logic, Event Planning, Event Marketing, Event Management, Conference Marketing, Event Theme, Conference Theme, Conference Speaker, Email Marketing, Social Media Marketing

9 Innovative Ways to Find Great Speakers

Posted by Kate Dodd

May 30, 2017

Speakers are a vital component to any event - and can be one of the most difficult.  Finding enough speakers to fill your agenda is one thing; finding the right speakers is another.  The typical call for papers is a common method of finding speakers, but can often attract the same group of speakers in your market and can lead to stale content.  So how do you find a new, robust pool of potential speakers who are engaging, knowledgeable, and available?

Here are 9 innovative ways to find great speakers for your next event:

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Topics: Conference Planning Tips, Expo Logic, Event Planning, Event Marketing, Event Management, Conference Marketing, Event Theme, Conference Theme, Meeting Speaker, Event Speaker, Keynote Speaker, Conference Speaker

The Secret Sauce to Event Success: A Compelling Theme

Posted by Kate Dodd

May 16, 2017

Pasta without sauce is edible but it sure lacks flavor and pizazz. Similarly, meetings without a theme or personality can be staid, boring and flavorless. Leaving this important ingredient out could compromise not only your dish but your event success.

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Topics: Conference Planning Tips, Expo Logic, Event Planning, Event Marketing, Event Management, Conference Marketing, Event Theme, Conference Theme

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