Expo Logic Blog

Attendee Personas 101

Posted by Kate Dodd

Mar 20, 2017 10:36:38 AM

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One size fits all may work for hats, but it won’t work for events. Attendees expect event content - and its marketing – to address their specific needs and challenges. They won’t take the time to sift through generalized marketing to find what they’re after, and they’ll likely skip your event entirely if it doesn’t resonate.

So how do you speak their language, address their pain points and pique their interest?

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Topics: Conference Planning Tips, Convention Planning Tips, Event Registration, Expo Logic, Event Planning, Trade show, Growing Your Trade Show, Increasing Event Attendance, Sponsorships, ExpressPass, Conference Sponsorships, Event Revenue, Attendee Personas, Conference Marketing, Buyer Persona

Creative Sponsorships To Increase Event Revenue

Posted by Kate Dodd

Mar 20, 2017 9:33:56 AM

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Event professionals know all too well the pressure to increase revenue each year. Budgets get tighter, costs are cut and yet the attendee experience is expected to improve - and so is attendance!

So how do organizers balance this list of competing priorities while still increasing event revenue?

One solution is to find additional revenue where no one is looking.

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Topics: Conference Planning Tips, Convention Planning Tips, Event Registration, Expo Logic News, Expo Logic, Event Planning, Trade show, Growing Your Trade Show, Increasing Event Attendance, Sponsorships, ExpressPass, Conference Sponsorships, Event Revenue

Growing Your Trade Show

Posted by Kate Dodd

Mar 13, 2017 10:23:49 AM

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Good news for trade show organizers:  According to a recent Attendee Acquisition Benchmarks and Trends Study1, 66% of organizations are expecting increased attendance in 2017.

So while this optimistic outlook is encouraging, how should you go about getting your share of this increased attendance? In other words, how do you grow your trade show?

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Topics: Conference Planning Tips, Convention Planning Tips, Event Registration, Expo Logic News, Expo Logic, Event Planning, Session Planning, Event Meeting Tool, Crowdsourcing, Event Content, Trade show, Growing Your Trade Show, Increasing Event Attendance

Crowdsourcing Your Event Content

Posted by Kate Dodd

Mar 6, 2017 9:23:15 AM

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Any event, at its core, is all about content. Content is the driving force behind attracting attendees to your event, keeping them engaged and returning for more. It’s what establishes an organization as a thought leader, a credible partner or trusted advisor in your market. Content can make – or break – an event.

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Topics: Conference Planning Tips, Convention Planning Tips, Event Registration, Expo Logic News, Expo Logic, Event Planning, Session Planning, Event Meeting Tool, Crowdsourcing, Event Content

How to Streamline Online Event Registration

Posted by Kate Dodd

Mar 3, 2017 3:28:23 PM

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When it comes to making online purchases, customers want it to be quick, easy and straight-forward. The same is true with event registration. Here are some tips for streamlining your registration process and giving your customers a great purchase experience.

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Topics: Conference Planning Tips, Convention Planning Tips, Event Registration, Expo Logic News, CRM, Integration, Expo Logic, Event Planning, Session Planning, Event Meeting Tool, AMS, Online Event Registration, Crowdsourcing, Event Content, Online Registration

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