Expo Logic Blog

5 Ways to Stand Out in The Exhibit Hall

Posted by Katie Baker

October 06, 2017

Many companies use exhibiting at trade shows and events as a large part of their marketing and sales efforts. With the cost of exhibiting being so high, it is critical to use the time and money spent to exhibit wisely.

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Topics: Event Registration, Expo Logic, Event Planning, Event Marketing, Trade show, Conference Marketing, Exhibition Planning, Trade Show Marketing, Conference ideas, Event Ideas, Event Technology

Make Event Badges Work for You with Badge Advertising

Posted by Katie Baker

September 28, 2017

Attendees wear badges from the start of your conference to the end, being seen by just about everyone. So why not earn a little extra revenue from this visibility?

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Topics: Event Registration, Badge Printing, Expo Logic, Event Planning, Event Marketing, Event Management, Online Registration, Trade show, Event Revenue, Conference Marketing, On-Site Registration, Increase Event Revenue, Trade Show Marketing, Event badge, Conference ideas, Event Ideas, Event Technology

5 Event Marketing Tools in Your Online Community that Increase Registrations

Posted by Katie Baker

September 22, 2017

With so many tools available, deciding where and how to market your event can be daunting. Which channels will see the most return? What tactics will bring in the most new registrations?

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Topics: Event Registration, Expo Logic, Event Planning, Online Event Registration, Event Marketing, Event Management, Increase Attendance, Trade show, Increasing Event Attendance, Event Revenue, Conference Marketing, On-Site Registration, Increase Event Revenue, Higher Logic, Trade Show Marketing, Conference ideas, Event Ideas, Event Technology

Growing Your Event Attendance with Affiliate Marketing

Posted by Kate Dodd

September 15, 2017

Ever wonder how some shows garner more and more attendees each year? It seems like such a feat to make a modest increase in attendance let alone a huge jump in attendees.

So how do they do they do it?

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Topics: Event Registration, Expo Logic News, Expo Logic, Event Planning, EXPOBrander, Online Event Registration, Event Marketing, Event Management, Increase Attendance, Trade show, Increasing Event Attendance, Event Revenue, On-Site Registration, Increase Event Revenue, Conference ideas, Event Ideas, Event Technology

ACTRIMS’ Registration Vastly Improves in 2017

Posted by Kate Dodd

September 11, 2017

 

Emily Viles was determined that her client’s 2017 event would be different.  No more long lines at registration, no more disgruntled attendees, and no more overwhelmed staff. 

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Topics: Event Registration, Expo Logic News, Expo Logic, Event Planning, Online Event Registration, Event Marketing, Event Management, Trade show, Event Revenue, On-Site Registration, Conference ideas, Event Ideas, Event Technology

How VR or AR Could Transform Your Event

Posted by Kate Dodd

September 05, 2017

By now, you’ve probably heard of virtual reality (VR)  and its close cousin, augmented reality (AR).  But do you know their differences and how you could leverage them for your next event?

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Topics: Event Registration, Expo Logic News, Expo Logic, Event Planning, Event Marketing, Event Management, Trade show, Event Revenue, Conference ideas, Event Ideas, VR, AR, Virtual Reality, Augmented Reality, Event Technology

8 Ways to Boost Trade Show EVENT Revenue

Posted by Katie Baker

August 29, 2017

Is your event stagnating, both in terms of attendance and revenue growth?  It might be time to mix things up.

Event organizers know that the ultimate measure of their event’s success – the number that every boss, board, or big wig cares about – is revenue.  Events and trade shows require significant up-front investments, so maximizing ROI is critical to ensuring your event will be in the black – and that your key stakeholders won’t be seeing red!

Here are 8 ways you can maximize your show’s revenue and keep your event financially healthy:

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Topics: Event Registration, Expo Logic News, Expo Logic, Event Planning, Event Marketing, Event Management, Event Promotion, Trade show, Increasing Event Attendance, Event Revenue, Increase Event Revenue, Conference ideas, Event Ideas

How to Catalyze Your Entire Association to Impact Event Revenue

Posted by Kate Dodd

July 03, 2017

Is your association getting ready for a big event right now? Head on over to your event team’s desks. I’ll wait.

You there? Ok – see the crazed look in their eyes? The un-brushed hair and seven o’clock (yes, seven) shadows? That is, if you can get to them through the piles of event décor, signage and collateral. How are their thumbs? Their voice? Texting, emailing and calling so many vendors and partners and speakers in a day does take its toll…

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Topics: Conference Planning Tips, Event Registration, Expo Logic, Event Planning, Online Event Registration, Event Marketing, Event Management, Increase Attendance, Online Registration, Conference Marketing, On-Site Registration, Increase Event Revenue, Event Success, Successful Event, Event Goals, Association Event

Great First Impressions Start at Registration

Posted by Kate Dodd

June 16, 2017

Everyone has heard the saying “you don’t get a second chance to make a first impression.”

When it comes to your event, that all-important first impression starts at registration.

As any seasoned event planner will tell you, ensuring that first impression is flawless is absolutely paramount. Attendees who have a wonderful experience with on-site registration are more likely to “start off on the right foot,” enjoy the event and view it in a positive light. Attendees who have a poor initial experience, often view the rest of the event in a negative way.

To avoid first impression mishaps at your next event, we’ve compiled a list of helpful tips to get your event off to a good start.

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Topics: Conference Planning Tips, Event Registration, Expo Logic, Event Planning, Online Event Registration, Event Marketing, Event Management, Online Registration, Conference Marketing, On-Site Registration, conference venue, Conference Theme, Conference Speaker, Event Success, Successful Event, Event Goals, Expo Planning, Exhibition Planning

When to Open and Close Online Registration

Posted by Kate Dodd

June 16, 2017

Online registration has made a once arduous process infinitely more streamlined for both attendees and event administrators. Setting up your online registration can take just a few minutes, but just because you can open registration immediately, does that mean you should?  Open too early and you risk excessive cancellations and lackluster buzz. Open too late and attendees may not have enough time to plan travel or fit the event into their schedules. So where’s the sweet spot for opening and closing your online registration?

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Topics: Conference Planning Tips, Event Registration, Expo Logic, Event Planning, Online Event Registration, Event Marketing, Event Management, Online Registration, Conference Marketing, conference venue, Conference Theme, Conference Speaker, Event Success, Successful Event, Event Goals, Expo Planning, Exhibition Planning

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