Let’s be blunt: marketing can make or break an event. Effective attendee marketing gets butts in seats – and the right butts – which can drive revenue, create buzz, and in all cases, makes exhibitors happy. So how do you get the word out to new and returning attendees? How do you communicate value to exhibitors? Luckily, you have a secret weapon: technology.
Let’s look at 5 ways you can promote your event digitally to get the results you’re after.