Attendee Personas 101

One size fits all may work for hats, but it won’t work for events. Attendees expect event content - and its marketing – to address their specific needs and challenges. They won’t take the time to sift through

Creative Sponsorships To Increase Event Revenue

Event professionals know all too well the pressure to increase revenue each year. Budgets get tighter, costs are cut and yet the attendee experience is expected to improve - and so is attendance! So how do organizers

Growing Your Trade Show

Good news for trade show organizers:  According to a recent Attendee Acquisition Benchmarks and Trends Study1, 66% of organizations are expecting increased attendance in 2017. So while this optimistic outlook is

Crowdsourcing Your Event Content

Any event, at its core, is all about content. Content is the driving force behind attracting attendees to your event, keeping them engaged and returning for more. It’s what establishes an organization as a thought

How to Streamline Online Event Registration

When it comes to making online purchases, customers want it to be quick, easy and straight-forward. The same is true with event registration. Here are some tips for streamlining your registration process and giving

7 Ways to Engage Booth Prospects

 First impressions are so important. Especially when you are speaking with a potential client. So how do you engage prospects at your booth?

5 Ways to Drive Traffic to Your Booth

Make the most out of your exhibit with these 5 traffic-driving strategies! By employing these strategies, you will receive a bump in the number of visitors to your booth, capture more leads and have a successful event

Expo Logic E-Newsletter February 2017

 In this edition: Why it Pays to Give Your Exhibitors the Best Tools Planners Reveal Best Practices for Designing a Conference Conference Loyalty Programs: The Perks of Earning Points Can Your Wi-Fi Handle

6 Ways to Promote Your Next Event

Looking for new and fresh ways to market your next event? Give these strategies a try! They are sure to increase attendance and engagement.

Why it pays to give your exhibitors the best tools

When companies decide to exhibit at your event, they do so with one goal in mind: acquiring leads. The number of leads they acquire (and their ability to follow up with those leads) will be the deciding factor for

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