Expo Logic Blog

The Secret Sauce to Event Success: A Compelling Theme

Posted by Kate Dodd

May 16, 2017 8:37:23 AM

pasta blog cropped.jpg

Pasta without sauce is edible but it sure lacks flavor and pizazz. Similarly, meetings without a theme or personality can be staid, boring and flavorless. Leaving this important ingredient out could compromise not only your dish but your event success.

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Topics: Conference Planning Tips, Expo Logic, Event Planning, Event Marketing, Event Management, Conference Marketing, Event Theme, Conference Theme

Attendee Personas 101

Posted by Kate Dodd

Mar 20, 2017 10:36:38 AM


One size fits all may work for hats, but it won’t work for events. Attendees expect event content - and its marketing – to address their specific needs and challenges. They won’t take the time to sift through generalized marketing to find what they’re after, and they’ll likely skip your event entirely if it doesn’t resonate.

So how do you speak their language, address their pain points and pique their interest?

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Topics: Conference Planning Tips, Convention Planning Tips, Event Registration, Expo Logic, Event Planning, Trade show, Growing Your Trade Show, Increasing Event Attendance, Sponsorships, ExpressPass, Conference Sponsorships, Event Revenue, Attendee Personas, Conference Marketing, Buyer Persona

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