Expo Logic Blog

Registration Pathways: Eliminating the Guesswork

Posted by Kate Dodd

May 01, 2017

Taking a trip these days requires little guesswork. Simply enter a destination into Waze or Google Maps and you’re on your way! The steps to get to your destination are pre-determined and the app chooses the ‘best route’ possible given current traffic conditions and other variables. This gives you the wonderful experience of getting exactly where you want to go without any detours or unwanted pit stops!

Now, imagine if online event registration were as smooth as this.

It IS possible with accurate attendee personas and registration pathways.

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Topics: Expo Logic News, Expo Logic, Online Event Registration, Event Management, Online Registration, Attendee Personas, registration pathway, Increase Event Revenue

Attendee Personas 101

Posted by Kate Dodd

March 20, 2017

One size fits all may work for hats, but it won’t work for events. Attendees expect event content - and its marketing – to address their specific needs and challenges. They won’t take the time to sift through generalized marketing to find what they’re after, and they’ll likely skip your event entirely if it doesn’t resonate.

So how do you speak their language, address their pain points and pique their interest?

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Topics: Conference Planning Tips, Convention Planning Tips, Event Registration, Expo Logic, Event Planning, Trade show, Growing Your Trade Show, Increasing Event Attendance, Sponsorships, ExpressPass, Conference Sponsorships, Event Revenue, Attendee Personas, Conference Marketing, Buyer Persona

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