Expo Logic Blog

Top Event Industry Trends In 2017

Posted by Kate Dodd

Mar 27, 2017 4:05:27 PM

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“The only constant is change” said one wise Greek philosopher, and that’s especially true in the meetings and events industry. Rapid changes in technology and a rise in attendee demands can leave event professionals scratching their collective heads as to how to sift through all the noise.

With all that’s changing in events, how do you know what trends to really pay attention to?

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Topics: Event Registration, Expo Logic News, Expo Logic, Event Planning, Event Management, Trade show, Growing Your Trade Show, Increasing Event Attendance, Conference Sponsorships, Event Revenue, Event Industry Trends

Attendee Personas 101

Posted by Kate Dodd

Mar 20, 2017 10:36:38 AM

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One size fits all may work for hats, but it won’t work for events. Attendees expect event content - and its marketing – to address their specific needs and challenges. They won’t take the time to sift through generalized marketing to find what they’re after, and they’ll likely skip your event entirely if it doesn’t resonate.

So how do you speak their language, address their pain points and pique their interest?

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Topics: Conference Planning Tips, Convention Planning Tips, Event Registration, Expo Logic, Event Planning, Trade show, Growing Your Trade Show, Increasing Event Attendance, Sponsorships, ExpressPass, Conference Sponsorships, Event Revenue, Attendee Personas, Conference Marketing, Buyer Persona

Creative Sponsorships To Increase Event Revenue

Posted by Kate Dodd

Mar 20, 2017 9:33:56 AM

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Event professionals know all too well the pressure to increase revenue each year. Budgets get tighter, costs are cut and yet the attendee experience is expected to improve - and so is attendance!

So how do organizers balance this list of competing priorities while still increasing event revenue?

One solution is to find additional revenue where no one is looking.

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Topics: Conference Planning Tips, Convention Planning Tips, Event Registration, Expo Logic News, Expo Logic, Event Planning, Trade show, Growing Your Trade Show, Increasing Event Attendance, Sponsorships, ExpressPass, Conference Sponsorships, Event Revenue

Growing Your Trade Show

Posted by Kate Dodd

Mar 13, 2017 10:23:49 AM

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Good news for trade show organizers:  According to a recent Attendee Acquisition Benchmarks and Trends Study1, 66% of organizations are expecting increased attendance in 2017.

So while this optimistic outlook is encouraging, how should you go about getting your share of this increased attendance? In other words, how do you grow your trade show?

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Topics: Conference Planning Tips, Convention Planning Tips, Event Registration, Expo Logic News, Expo Logic, Event Planning, Session Planning, Event Meeting Tool, Crowdsourcing, Event Content, Trade show, Growing Your Trade Show, Increasing Event Attendance

Crowdsourcing Your Event Content

Posted by Kate Dodd

Mar 6, 2017 9:23:15 AM

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Any event, at its core, is all about content. Content is the driving force behind attracting attendees to your event, keeping them engaged and returning for more. It’s what establishes an organization as a thought leader, a credible partner or trusted advisor in your market. Content can make – or break – an event.

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Topics: Conference Planning Tips, Convention Planning Tips, Event Registration, Expo Logic News, Expo Logic, Event Planning, Session Planning, Event Meeting Tool, Crowdsourcing, Event Content

How to Streamline Online Event Registration

Posted by Kate Dodd

Mar 3, 2017 3:28:23 PM

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When it comes to making online purchases, customers want it to be quick, easy and straight-forward. The same is true with event registration. Here are some tips for streamlining your registration process and giving your customers a great purchase experience.

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Topics: Conference Planning Tips, Convention Planning Tips, Event Registration, Expo Logic News, CRM, Integration, Expo Logic, Event Planning, Session Planning, Event Meeting Tool, AMS, Online Event Registration, Crowdsourcing, Event Content, Online Registration

7 Ways to Engage Booth Prospects

Posted by Kate Dodd

Feb 24, 2017 2:24:08 PM

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 First impressions are so important. Especially when you are speaking with a potential client.

So how do you engage prospects at your booth?

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Topics: lead retrieval, Conference Planning Tips, Convention Planning Tips, Event Registration, Expo Logic News, mobile lead retrieval app, Integration, Expo Logic, Attendee Self-Check In, Event Meeting Tool, LeadPod, LeadKey, Session Scanning App, event mobile app,, Session Scanning, Session Tracking

5 Ways to Drive Traffic to Your Booth

Posted by Kate Dodd

Feb 24, 2017 11:00:24 AM

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Make the most out of your exhibit with these 5 traffic-driving strategies! By employing these strategies, you will receive a bump in the number of visitors to your booth, capture more leads and have a successful event

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Topics: lead retrieval, Conference Planning Tips, Convention Planning Tips, Event Registration, Expo Logic News, mobile lead retrieval app, Integration, Expo Logic, Attendee Self-Check In, Event Meeting Tool, LeadPod, LeadKey, Session Scanning App, event mobile app,, Session Scanning, Session Tracking

Expo Logic E-Newsletter February 2017

Posted by Kate Dodd

Feb 17, 2017 8:15:52 AM

 In this edition:

Why it Pays to Give Your Exhibitors the Best Tools

Planners Reveal Best Practices for Designing a Conference

Conference Loyalty Programs: The Perks of Earning Points

Can Your Wi-Fi Handle Live-Streaming?

5 Event Technologies You Should Be Using

CASE STUDY: Pre Scheduling Appointments for an Event Doesn't Have to Be Hard

Track Session Attendance With New Session Scanning App

Hotel Soap From Our Staff Travels Goes to a Great Cause

Expo Logic Partners With Results Direct

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Topics: lead retrieval, Conference Planning Tips, Convention Planning Tips, Event Registration, Expo Logic News, mobile lead retrieval app, Integration, Expo Logic, Attendee Self-Check In, Event Meeting Tool, LeadPod, LeadKey, Session Scanning App, event mobile app,, Session Scanning, Session Tracking

Hotel Soaps From Our Staff Travels Go To A Good Cause

Posted by Kate Dodd

Feb 16, 2017 10:17:01 AM

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All throughout the year, our staff travels the globe to service our client's events. That means many days on the road and many nights in hotels. When our employees do stay overnight in a hotel, they save the extra soap, shampoo, conditioner or body lotion provided and bring it back to the office. The reason, you ask? So we can donate those hygiene products to those in need.   

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Topics: Expo Logic News, Expo Logic, Event Management

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