Everyone has heard the saying “you don’t get a second chance to make a first impression.”
When it comes to your event, that all-important first impression starts at registration.
As any seasoned event planner will tell you, ensuring that first impression is flawless is absolutely paramount. Attendees who have a wonderful experience with on-site registration are more likely to “start off on the right foot,” enjoy the event and view it in a positive light. Attendees who have a poor initial experience, often view the rest of the event in a negative way.
To avoid first impression mishaps at your next event, we’ve compiled a list of helpful tips to get your event off to a good start.
Here are some tried and true tips for keeping attendees happy and delivering a great first impression:
- Knowledge is Power! – Provide relevant information to your attendees prior to your event. This allows the attendee to create an agenda, become familiar with the event location, and make check-in quick and painless. You can add information to the email confirmation, such as a QR code for easy check-in, and include the hours for registration.
- Keep it Open – Design your registration area with an open layout in mind. Create an area where attendees have space to check-in and enough room to queue up if necessary. Consider the number of attendees and the registration process when creating your registration layout to maximize use of the space.
- Offer Expedited Check-In – Boost attendee satisfaction by getting them on the floor quickly with a professional, speedy check-in experience. Give pre-registered attendees the option to check themselves into your event via kiosks which recognize attendees by name or confirmation code and automatically print their badges. Our ExpressPass™system is the perfect solution for providing an efficient and fast check-in process. ExpressPass™ stations allow attendees to simply scan the barcode included in their “ExpressPass™ Email” and instantly print their badge. These stations also offer the option to search for an attendee using only their last name and first initial.
- Give Them the Goods – Post clear signage, event maps and stands with lanyards near the check-in kiosks and registration desk for attendees to access and view quickly. You can even offer snacks or a welcome packet to delight and surprise attendees. These simple touches are sure to bring a smile and ease event anxiety.
Remember it only takes 7 seconds for someone to form a first impression of your event and organization so keep these tips in mind when developing and designing your event’s registration area.
We hope you found these tips helpful. Now that you’ve mastered the on-site registration experience, learn more about creating a seamless online registration experience.
Looking for more event solutions and advice? Contact us at [email protected]
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