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Kate Dodd

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Measuring Up: 9 Metrics to Track Event Success

Posted by Kate Dodd

Jun 26, 2017 2:29:35 PM

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Measuring event success is an important step which shouldn't be overlooked. Measuring success ensures you’re delivering on expectations for all of your key stakeholders: attendees, exhibitors, speakers and more.

Regardless of your event goals (increasing brand awareness, driving revenue, improving attendee satisfaction or others), here are 9 important KPIs to consider when measuring event ROI:

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Topics: Conference Planning Tips, Event Registration, Expo Logic, Event Planning, Online Event Registration, Event Management, Online Registration, Conference Marketing, On-Site Registration, Event Success, Successful Event, Event Goals, Expo Planning

"Expo Logic Revolutionized Our Event Registration Process and Made it Better"

Posted by Kate Dodd

Jun 22, 2017 11:26:22 AM

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Case Study: The Association of American Law Schools (AALS)

Each year, between 2,500 and 3,500 individuals attend the Association of American Law Schools (AALS) Annual Meeting and badges must be provided for each attendee. Prior to using Expo Logic’s badge[on]demand™ services, AALS would go through the painful process of pre-printing badges before each event and handing them out to attendees on-site.

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Topics: Conference Planning Tips, Event Registration, Expo Logic, Event Planning, Online Event Registration, Event Management, Online Registration, Conference Marketing, On-Site Registration, Event Success, Successful Event, Event Goals, Expo Planning

Great First Impressions Start at Registration

Posted by Kate Dodd

Jun 16, 2017 2:49:44 PM

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Everyone has heard the saying “you don’t get a second chance to make a first impression.”

When it comes to your event, that all-important first impression starts at registration.

As any seasoned event planner will tell you, ensuring that first impression is flawless is absolutely paramount. Attendees who have a wonderful experience with on-site registration are more likely to “start off on the right foot,” enjoy the event and view it in a positive light. Attendees who have a poor initial experience, often view the rest of the event in a negative way.

To avoid first impression mishaps at your next event, we’ve compiled a list of helpful tips to get your event off to a good start.

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Topics: Conference Planning Tips, Event Registration, Expo Logic, Event Planning, Online Event Registration, Event Marketing, Event Management, Online Registration, Conference Marketing, On-Site Registration, conference venue, Conference Theme, Conference Speaker, Event Success, Successful Event, Event Goals, Expo Planning, Exhibition Planning

When to Open and Close Online Registration

Posted by Kate Dodd

Jun 16, 2017 2:49:31 PM

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Online registration has made a once arduous process infinitely more streamlined for both attendees and event administrators. Setting up your online registration can take just a few minutes, but just because you can open registration immediately, does that mean you should?  Open too early and you risk excessive cancellations and lackluster buzz. Open too late and attendees may not have enough time to plan travel or fit the event into their schedules. So where’s the sweet spot for opening and closing your online registration?

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Topics: Conference Planning Tips, Event Registration, Expo Logic, Event Planning, Online Event Registration, Event Marketing, Event Management, Online Registration, Conference Marketing, conference venue, Conference Theme, Conference Speaker, Event Success, Successful Event, Event Goals, Expo Planning, Exhibition Planning

Planning an Expo: WHAT YOU NEED TO KNOW 

Posted by Kate Dodd

Jun 9, 2017 12:44:07 PM

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A well-organized expo can mean ultimate success for your event. Happy (and hopefully returning) exhibitors, increased brand awareness, and relationship building are all benefits of a successful expo.  But expos can be fraught with issues like too few attendees, unhappy exhibitors, severe weather and paperwork nightmares.

Take a deep breath. While planning your expo involves many different components, our checklist will help you make sure nothing falls through the cracks.

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Topics: Conference Planning Tips, Expo Logic, Event Planning, Event Marketing, Event Management, Conference Marketing, conference venue, Conference Theme, Conference Speaker, Event Success, Successful Event, Event Goals, Expo Planning, Exhibition Planning

5 Keys to Event Success: Goal Setting

Posted by Kate Dodd

Jun 2, 2017 1:01:07 PM

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The well-known adage, “A goal without a plan is just a dream,” is remarkably true.

That’s why setting defined goals for your event and developing a plan for how you’ll achieve them is a plan for event success.

By creating a goal roadmap, your event can reach its full potential and your organization will benefit greatly from its success.

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Topics: Conference Planning Tips, Expo Logic, Event Planning, Event Marketing, Event Management, Conference Marketing, conference venue, Conference Theme, Conference Speaker, Event Success, Successful Event, Event Goals

5 Ways to Promote Your Event to Create Sizzle and Buzz

Posted by Kate Dodd

May 30, 2017 3:51:45 PM

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Let’s be blunt: marketing can make or break an event.  Effective attendee marketing gets butts in seats – and the right butts – which can drive revenue, create buzz, and in all cases, makes exhibitors happy. So how do you get the word out to new and returning attendees? How do you communicate value to exhibitors?  Luckily, you have a secret weapon: technology.

Let’s look at 5 ways you can promote your event digitally to get the results you’re after.

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Topics: Conference Planning Tips, Expo Logic, Event Planning, Event Marketing, Event Management, Conference Marketing, Event Theme, Conference Theme, Conference Speaker, Email Marketing, Social Media Marketing

9 Innovative Ways to Find Great Speakers

Posted by Kate Dodd

May 30, 2017 1:43:57 PM

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Speakers are a vital component to any event - and can be one of the most difficult.  Finding enough speakers to fill your agenda is one thing; finding the right speakers is another.  The typical call for papers is a common method of finding speakers, but can often attract the same group of speakers in your market and can lead to stale content.  So how do you find a new, robust pool of potential speakers who are engaging, knowledgeable, and available?

Here are 9 innovative ways to find great speakers for your next event:

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Topics: Conference Planning Tips, Expo Logic, Event Planning, Event Marketing, Event Management, Conference Marketing, Event Theme, Conference Theme, Meeting Speaker, Event Speaker, Keynote Speaker, Conference Speaker

The Secret Sauce to Event Success: A Compelling Theme

Posted by Kate Dodd

May 16, 2017 8:37:23 AM

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Pasta without sauce is edible but it sure lacks flavor and pizazz. Similarly, meetings without a theme or personality can be staid, boring and flavorless. Leaving this important ingredient out could compromise not only your dish but your event success.

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Topics: Conference Planning Tips, Expo Logic, Event Planning, Event Marketing, Event Management, Conference Marketing, Event Theme, Conference Theme

Move From Collaboration to Consensus for Your Events

Posted by Kate Dodd

May 10, 2017 10:36:14 AM

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In a community, everyone contributes and shares their opinions. That’s one reason communities can bring such value to associations and their members—everyone is involved and has a space at the table.

In fact, your community is the perfect place to get feedback on topics and ideas for your next event. It’s also a guaranteed way to satisfy your core constituents. Asking their opinion on conference themes and topics shows your community that you (1) care what they think and (2) are open to making changes to satisfy their needs.

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Topics: Expo Logic, Event Planning, Event Marketing, Event Management, Higher Logic, Online Communities

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